Silver Spring Networks Has a “Problem”

Silver Spring Meter.BSilver Spring Networks boasts that it provides the communication module that is key to turning utility smart meters into intelligent smart network devices.

SkyVision Solutions noted that in one of Silver Spring Network’s marketing videos the company claims that it has “created the next big thing, the SilverLink Sensor Network.” As a part of this video, the narrator says, “Houston, we have a connection.”

The universal use of the phrase that begins with “Houston, we have a…” is “Houston, we have a problem.” Furthermore, the use of this phrase normally means a life-threatening fault.  It is somewhat inexplicable of how Silver Spring Networks could think it could successfully use the phrase to introduce a new product or service.  To highlight this inexplicable use of the phrase as a marketing ploy, SkyVision Solutions has prepared a spoof version of the Silver Spring Network’s video to better place the “Houston” phrase in its proper context.

The question to the viewer of this article is:  “If Silver Spring Networks does such a terrible job at marketing, what is the quality of its products and services?”

Source Material for this Article:

Film Excerpt from Apollo 13 (1995), where NASA must devise a strategy to return Apollo 13 to Earth safely after the spacecraft undergoes massive internal damage putting the lives of the three astronauts on board in jeopardy; Director:  Ron Howard; Stars:  Tom Hanks, Bill Paxton, Kevin Bacon, et.al.; Production Companies: Universal Pictures, Imagine Entertainment;
refer to: http://www.imdb.com/title/tt0112384/?ref_=ttco_co_tt

“Apollo 13: Houston, We’ve Got a Problem,” National Archives and Records Administration at: https://archive.org/details/gov.archives.arc.1155023

“Houston, we have a problem,” at http://www.phrases.org.uk/meanings/houston-we-have-a-problem.html

“What is SilverLink Sensor Network?” at https://www.youtube.com/watch?v=E-5P2lFwDyg

Note:  The video prepared for this article is intended as a critical review/ satire of Silver Spring Networks and is represented as containing material used pursuant to the Fair Use Doctrine under 17 U.S.C. 107 and is presented in the public’s interest for non-commercial purposes.

About SkyVision Solutions

Raising public awareness and finding solutions for smart grid issues related to invasions of privacy, data security, cyber threats, health and societal impacts, as well as hazards related to radiofrequency (RF) radiation emissions from all wireless devices, including smart meters.
This entry was posted in Smart Grid, Smart Meters, and RF Emissions and tagged , . Bookmark the permalink.

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